Artificial intelligence is one of the latest and most advanced technological innovations. This technology has significantly enhanced many industries over the past few years, and it has found its way into the fashion industry. Fashion companies have started embracing digitalization trend and using these new techs to their benefit. Currently, social media is the king of the web and it provides customers with an avenue to shape and mend trends.
However, many people do not know that they are providing these platforms with a treasure-trove of data that they can use to predict trends. These data can also help them to reduce the space between what is sold and being produced. Hence, instead of putting data together manually, companies use artificial intelligence to amass, analyze, organize, and sort data that they can use to understand and predict what consumers really want and how to deliver it to them.
This technology is widely used and adopted, and it has been revolutionizing the way many industries function today. Many applications are using this technology, and you can see the potential of this technology in the application created by Kim Kardashian – Screenshop. This app helps to make fashion much easier with AI photo recognition.
The application allows you to find fashion products with ease by just taking an image or screenshot of the item. It helps users to find shoppable prices to enhance their wardrobe.
Internet of Things
The Internet of Things (IoT) has also enhanced the fashion industry significantly. The introduction of this technology is one of the best things that has happened to many industries today, including the fashion industry. This technology makes it possible for us to interact with objects via the internet. It has also brought a major change to the fashion industry.
According to a recent Retail Vision Study, 70 percent of retail decision-makers across the globe are ready to adopt the IoT to enhance customer experiences. Clothes started coming with digital capabilities to start communication between customers and retailers. An example of this is NADI X, a yoga pant that was designed with inbuilt sensors. NADI X and other Internet of Things apparel communicate with the user to gather the information that helps these retailers to have a better understanding of what their customers need and create means through which they can serve them better.
Mobile E-Commerce Website
The advent of mobile e-commerce sites is also one of the major impacts of technology in the fashion industry. A few years ago, only a handful of people had access to the internet. Today, the internet is now easily accessible by almost anyone across the globe. Using smartphones, fashion shoppers across the globe can now shop for whatever they want from wherever they want. Not only that, but they also receive amazing discounts and promo codes, which encourages shopping.
Shopping is now much easier today, thanks to technological innovations like social media apps and digital payment systems. With mobile e-commerce websites, shoppers now discover new products easily and purchase them from wherever they are with no stress or hassle. The emergence of this technology has helped to change the way business is done in the fashion industry.
Digital Printing Technology
This technology has also enhanced many industries across the globe, with the fashion industry being one of the major beneficiaries. Almost everything today is made with a 3D printer, from shoes to clothes to jewelry. With 3D printing, manufacturers are able to add unique detailing and provide their customers with a masterpiece.
Augmented Reality and Virtual Reality
E-commerce and mobile technologies introduced the first waves of revolutions in the fashion space. Now, there are more advanced technologies to enhance the industry. Today, with their mobile phones, consumers can scan through different products and pick the one they want to buy. Nevertheless, many brands and companies have been backlashed by customers for sending items that are different from what they saw and purchased.
Today, the new technology that is closing this gap is Virtual Reality. This technology has helped to merge the online and physical worlds of retail. For instance, try-on avatars are increasingly becoming popular in the fashion industry.
With applications such as DressingRoom, shoppers can try out an outfit on an avatar with augmented reality. They can use the app to customize the size of the outfit before paying for it. These platforms have significantly enhanced the online shopping experience, as virtual platforms and avatars engage and keep consumers for a long time. This technology allows customers to physically see what they want to buy even when they are not there.
Creating Unique Styles and Designs
One of the impacts of modern technology is the ability to create unique styles and designs. Before this era, fashion designers used to make similar styles and designs without knowing. The advent of designing applications has now made it rare for designers to create similar designs and styles. Technology has also enhanced the way clothes are made today. These days, manufacturers use different technologies to make bioengineered materials, which are used to make different types and styles of clothes. In recent times, some manufacturers have been making clothing materials with the help of yeast cells. They use different things to make materials now, as most of them are gearing towards making environmental